- 5x Revenue
Online ad overhaul
When Zager Guitars, a legendary name in handcrafted guitars, sought to scale their online presence, they turned to iClick Advertising. With decades of expertise in guitar craftsmanship, they had the perfect product—they just needed the right marketing engine to reach more passionate musicians.
Our data-driven ad strategies across Google Search, Shopping, Meta, YouTube, and Performance Max campaigns helped Zager move from $300K/month to $1.5M/month, making them an undeniable force in the premium guitar industry.
About Zager Guitars
Denny Zager is part of the legendary recording duo “Zager & Evans” who wrote “In The Year 2525,” the #1 song of 1969 and the biggest one-hit wonder of any artist at any time in recording history selling over 20 million records world wide.You may have seen Denny featured in Time Magazine, Newsweek Magazine, and The New Yorker.
The challenge
High Acquisition Costs: Initial Google Ads campaigns had a high CPC, making profitability difficult.
Inefficient Ad Spend: Zager’s ad strategy lacked audience segmentation, leading to wasted spend on non-converting traffic.
Scaling Without Losing ROAS: They needed to 5X revenue while maintaining profitability and keeping their niche brand identity intact.
Optimizing for High-Ticket Sales: Unlike impulse purchases, premium guitars required a longer customer journey with multiple touchpoints before conversion.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with iClick Advertising, Zager has witnessed a significant surge in online search traffic to their website, resulting in higher conversion rates and increased revenue. By relying on our expertise and insights, Zager has been able to optimize their marketing spend and generate hyper targeted PPC results. The outcomes of our partnership include:
Growth in transaction volume
Increase in conversion rate
Increase new users
Esteemed digital marketing solutions
As part of our partnership, Zager has the advantage of having a dedicated iClick account manager and project manager who served as the primary point of contact, working closely with our team of experts to ensure that the partnership yielded the desired outcomes. Dennis Zager Jr. said this at the end of a strong Q4-
“iClick Advertising didn’t just manage ads—they engineered a full marketing ecosystem that changed our business. We went from sporadic sales to scaling profitably at 5X our revenue in under a year. Their expertise in Google & Meta ads is unmatched”
-Dennis Zager Jr.
- Google Search ads (high-intent)
- Tracked Meta ad strategy
- Performance Max & Demand Gen Integration
- Predictive Data Modeling for Bidding Efficiency
- YouTube Ads for Awareness & Retargeting
+96 %
Ecommerce revenue
growth
236 %
Increase in paid traffic
201%
Order placed
