- +50%
Еngagement rates
McEldrew Purtell, a leading injury law firm, needed a data-driven approach to maximize case leads, reduce acquisition costs, and outmaneuver competitors in the highly competitive legal PPC space. iClick Advertising engineered a full-funnel strategy across Google Ads & Meta Ads, delivering a 3.5X increase in high-value case leads while lowering CPA by 46%.
About McEldrew Purtell
McEldrew Purtell provides apex representation by supporting its clients through every stage of recovery from catastrophic injury and wrongful death. They level the playing field to hold powerful people responsible for the damage they have caused and secure our clients’ future.
The challenge
- Highly Competitive Market – Injury law PPC is one of the most expensive verticals, with cost-per-click (CPC) exceeding $100+ for top keywords.
- Unqualified Leads Wasting Budget – Generic campaigns were attracting inquiries outside of the firm’s core practice areas.
- No Full-Funnel Strategy – Potential clients needed multiple touchpoints before committing to a consultation, but their ads lacked a structured lead nurturing system.
- Rising Acquisition Costs – Without proper bid adjustments and negative keyword filtering, ad spend was being wasted on low-value, non-converting clicks.
Services Used:
STRENGTH IN NUMBERS
Business impact
By implementing a precision-driven PPC strategy, iClick Advertising helped McEldrew Purtell increase their high-value case leads by 3.5X while reducing CPA by 46%, ensuring that every dollar spent brought in qualified, intent-driven potential clients. Through advanced Google Ads segmentation and AI-powered bidding, the firm’s return on ad spend (ROAS) grew by 2.8X, while strategic Meta Ads campaigns expanded brand awareness and re-engaged users who didn’t convert on their first visit. The implementation of hyper-targeted local campaigns further increased lead quality by 67%, helping the firm scale without wasting budget on irrelevant traffic.
Online form submissions
Case volume growth
Increase new users
Google advertising solutions:
To help McEldrew Purtell dominate the legal PPC space, iClick Advertising developed a multi-channel performance marketing strategy designed to attract, engage, and convert serious injury case leads. The Google Ads strategy focused on high-intent keyword targeting, AI-enhanced bidding, and negative keyword filtration to eliminate wasted spend and maximize case lead quality.
“Working with iClick Advertising was a game-changer for our firm. Their strategic PPC approach brought us more qualified case leads at a fraction of the cost we were paying before. Their understanding of legal advertising is unmatched!”
- Joshua Smith
- Google Search Ads Optimization
- Geo-Targeted PPC Strategy
- Meta Ads Retargeting & Awareness Campaigns
- Robust tracking ecosystem (calls, chats, form submissions)
- AI- Based bidding ecosystem
+62 %
Lead Acquisition volume
3.6X
Increase in High-Value Case Leads
2.8X
Increase in Google ads ROAS
