Scaling Premium Saffron Sales with Google & Meta Ads
About Mazaeus Saffron
Mazaeus, an online retailer specializing in premium saffron, partnered with iClickConsult to increase online sales while maintaining profitability in a niche market. Leveraging performance-based Meta Ads, the campaign focused on reaching high-value customers, promoting the exceptional quality of Mazaeus’ saffron, and building long-term brand loyalty.
The challenge
When you’re selling one of the world’s most valuable spices, your audience is niche—and they’re picky for a reason.
Mazaeus, a premium saffron brand, approached us with a clear mission: increase online sales while staying profitable in a highly specific market. They weren’t just competing with other saffron brands—they were up against cheaper, lower-quality alternatives and an audience that didn’t always understand what made Mazaeus different.
We knew this wasn’t just about ads. It was about education, trust, and precision targeting.
Services Used:
STRENGTH IN NUMBERS
Business impact
Boost in Sales
Increase in Website Traffic
ROAS
Our Strategy
We built a full-funnel premium eCommerce marketing strategy across Google Ads and Meta Ads, designed to drive sales and build long-term brand equity.
“iClickAdvertising performance-based approach helped us scale our saffron sales while maintaining profitability. Their expertise across both Meta and Google Ads, and their understanding of our niche market, were game-changing for our business.”
– Founder, Mazeus
- 60% increase in monthly saffron sales
- 2x ROAS across Google and Meta
- 50% drop in cost per acquisition (CPA)
- 45% lift in CTR, with increased engagement on both platforms
Meta Ads Tactics
Performance-Based Campaigns: Focused on high-ROAS placements like Instagram Stories, Reels, and Facebook Carousels
Audience Targeting: Created custom and lookalike audiences based on past purchasers, website traffic, and culinary interests
Dynamic Retargeting: Re-engaged visitors who browsed or added to cart but didn’t purchase, using timely incentives like limited-time offers or free shipping
Content-Led Campaigns: Shared wellness tips, recipe content, and product use cases to educate while converting
Google Ads Tactics
Search Campaigns: Targeted high-intent keywords like “buy saffron online”, “pure saffron threads”, and “saffron for cooking”
Shopping Ads: Showcased Mazaeus’ elegant packaging, pricing, and product benefits directly in search results
Brand Protection: Used branded campaigns to protect against competitor poaching and capture loyal repeat buyers
Geo Targeting: Focused both search and shopping in high-conversion regions with strong interest in wellness and gourmet cooking
Why It Worked
We reached the right audience. Gourmet chefs, wellness seekers, and high-value customers were served the right message at the right time
We told a better story. From “farm to table” visuals to health-focused content, we helped people understand saffron’s real value
We didn’t waste traffic. Smart retargeting brought people back—and turned curiosity into conversions
For premium eCommerce brands, success isn’t just about visibility—it’s about resonance. Mazaeus proved that when you pair a great product with smart ads and authentic storytelling, even a niche audience can scale profitably.
Got a premium product? Let’s build your growth story next.
