How We Helped Boost Sales by 278% in a Tricky Ad Environment
About The Enhance Male
The Enhanced Male is the internet’s premier source for male enhancement products that work. Enjoy a wide selection of Delay and enlarging creams, sprays & more.
The challenge
Advertising men’s health and performance products on Google is no easy task. With strict policies, limited keyword options, and a competitive landscape, The Enhanced Male needed a partner who could scale sales without crossing the line.
Grow sales. Stay compliant. Build trust.
Before teaming up with iClick, they faced a few hurdles:
- Advertising policies limited what they could say—and where they could say it
- Previous campaigns didn’t fully tap into audience segmentation or retargeting
- Their CPA was creeping too high, and scaling felt risky
- The brand needed to connect with customers on a deeper, more personal level
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with iClick Advertising, The Enhance Male has witnessed a significant surge in online search traffic to their website, resulting in higher conversion rates and increased revenue. By relying on our expertise and insights, The Enhance Male has been able to optimize their marketing spend and generate hyper targeted PPC results. The outcomes of our partnership include:
Growth in Revenue
Increase in ROAS
Esteemed digital marketing solutions
We knew this wasn’t about flashy gimmicks—it was about smart, sensitive, strategic marketing. So here’s what we did: ensure that the partnership yielded the desired outcomes. Dennis Zager Jr. said this at the end of a strong Q4.
- Wrote Policy-Friendly Ads That Still Connected: We leaned into themes of wellness, confidence, and self-care—no risky language, just clear benefits that resonated with real people
- Search + PMax Done Right: We built a dual-layer strategy using Search to capture high-intent keywords and Performance Max to expand reach across Google’s ecosystem while maintaining control
- Audience Segmentation: Leveraged Google’s in-market and affinity audiences, paired with custom intent targeting, to zero in on users actively shopping for solutions
- Smart Retargeting: Used first-party data and Google Ads remarketing lists to bring back engaged visitors and close the loop on lost conversions
- Optimized the Website Experience: From faster load times to clearer CTAs, we made sure every touchpoint helped users feel confident and ready to buy
- Google Search ads (high-intent)
- Tracked all user data
- Performance Max & Demand Gen Campaigns
- Predictive Data Modeling for Bidding Efficiency
- Tracked all data and funnels.
The Results
- 🚀 278% increase in revenue, driving over $75,000 in sales
- 📈 3.78x return on ad spend across channels
- 💸 CPA dropped to $14.14—proof that quality leads don’t have to cost a fortune
- ✅ 1,400+ conversions, showing strong engagement and trust from the audience
Why It Worked
- We respected the rules. Policy-friendly messaging meant no bans, no disapprovals—just consistent growth
- We didn’t waste impressions. High-intent targeting and retargeting made every ad dollar work harder
- We focused on the why. It wasn’t just about selling a product—it was about helping people feel better, more confident, and more themselves
Advertising in a sensitive space isn’t easy, but it’s possible. The Enhanced Male is proof that with the right strategy, messaging, and partners, you can scale profitably and responsibly.
Looking to grow in a tough ad category? Let’s connect. We’ve done it before—and we’d love to help you do it next. We provide smart PPC Solutions for eCommerce Success
