- +40%
Ecommerce Sensation
We Love Eyes, a small-scale eye care brand, needed to scale their Google Ads & Amazon PPC campaigns while reducing wasted spend and maximizing conversions. With iClick Advertising’s data-driven approach, they increased ROAS, lowered CPA, and expanded their reach to high-intent shoppers.
About We Love Eyes
Founded by an optometrist with a passion for clean, healthy eye care, We Love Eyes offers eyelid and eyelash cleansers that help people maintain optimal eye health. With growing demand and increasing competition, the brand needed a refined PPC strategy to improve sales across Google Ads & Amazon PPC while keeping acquisition costs low
The challenge
The eye care market is highly competitive, with major brands dominating ad placements and bidding aggressively on high-intent keywords. We Love Eyes faced challenges in:
🔹 High Cost-Per-Click on Google & Amazon PPC – CPCs were eating into profitability, requiring a smarter bidding strategy.
🔹 Scaling While Maintaining ROAS – Growth was the goal, but increasing ad spend needed to remain profitable.
🔹 Standing Out in a Crowded Space – Competing against established names in the health & beauty industry.
🔹 Optimizing for Amazon Search Behavior – Amazon shoppers search and buy differently, requiring unique ad strategies.
Services Used:
STRENGTH IN NUMBERS
Business impact
During the campaign period, sales experienced a remarkable 145% growth, demonstrating the effectiveness of the strategy. The return on ad spend (ROAS) reached an impressive 10.5x, significantly improving overall profitability. Optimized bidding strategies led to a 34% reduction in cost-per-click (CPC), ensuring more efficient ad spend. Additionally, engagement metrics soared, with Amazon traffic increasing by 32% and session duration improving by 40%, highlighting stronger customer interest and interaction.
Order Value
Delivered ROAS
Amazon Traffic
Key Takeways
Targeted messaging played a crucial role in connecting with the audience, as emphasizing the product’s natural and cruelty-free aspects resonated deeply with potential customers. Retargeting campaigns proved highly effective, successfully re-engaging users who needed an extra push to complete their purchases. Additionally, continuous optimization, including regular adjustments to ad campaigns and landing pages, led to significant improvements in overall performance.
- Keyword Optimization on Search and Shopping
- Multi-Platform Advertising
- Creative Messaging
- Retargeting Strategy
- Landing Page Optimization
+145 %
Growth in sales
-34 %
Reduced CPC
10.5 X
Delivered ROAS
