Helping families navigate probate with trust and efficiency.
About GPLG Case Study
Georgia Probate Law Group, a specialized law firm focused exclusively on probate cases, partnered with iClick Advertising to scale lead generation while keeping acquisition costs sustainable. Operating in highly competitive Georgia and Tennessee markets, the firm needed to cut through the noise, reach families during difficult times, and build trust as the compassionate choice for probate guidance.
The challenge
Probate law is a sensitive and competitive category with unique obstacles:
- Intense competition from other legal firms in Georgia and Tennessee.
- Strict ad policies for legal services across Google and Meta platforms.
- Low general awareness about when and why probate services are needed.
- The need to maintain affordability while ensuring only high-quality leads.
Services Used:
STRENGTH IN NUMBERS
Business impact
Boost in Quality Leads
Increase in Website Traffic
Conversions
Our Strategy
To deliver on these objectives, iClick Advertising implemented a multi-channel, performance-first approach:
- Policy-Compliant Messaging – Developed ad copy that met Google & Meta regulations while highlighting trust and expertise.
- Localized Targeting – Focused campaigns on Georgia and Tennessee, ensuring ads reached families most in need.
- Search Campaigns – Activated high-intent keywords such as “probate lawyer Georgia” and “estate law help Tennessee.”
- Educational Content – Promoted guides and resources on probate processes to build authority and earn client trust.
Retargeting – Re-engaged site visitors with ads emphasizing compassion, credibility, and proven results.
- 60% increase in conversions.
- 40% boost in the quality leads.
- 50% drop in cost per acquisition (CPA)
- 65% increase in traffic.
Key Takeways
Localized Marketing Works – Narrow geographic focus drove higher-quality leads.
- Education Builds Trust – Informative content positioned the firm as a trusted guide in probate law.
- Compliance Creates Stability – Adhering to platform policies ensured campaigns scaled without disruption.
Conclusion
By blending localized targeting, educational content, and policy-compliant campaigns, iClick Advertising helped Georgia Probate Law Group strengthen its reputation as a go-to probate law firm in Georgia and Tennessee—all while growing leads and lowering acquisition costs.
