Splendid Iris

September, 2025

How Splendid Iris Reduced Their CPA by 34% Through Customized Targeting with iClick Advertising

In a market flooded with jewelry brands fighting for customer attention, standing out isn’t just a goal — it’s survival. Splendid Iris, a premium jewelry brand, had great products and strong branding but was struggling with rising ad costs and stagnant conversion rates. That’s when iClick Advertising stepped in with a tailored strategy focused on smarter audience segmentation, laser-focused ad placements, and creative optimization. The result? A remarkable 34% drop in CPA (Cost Per Acquisition) and a steady stream of high-intent buyers. Here’s how we did it.

The Challenge: Rising Ad Costs & Inefficient Spend

Splendid Iris was no stranger to online advertising. They had run multiple campaigns across Google Ads and Meta platforms, but their Cost Per Acquisition (CPA) was creeping higher month over month, eating into their margins.

Their primary challenges included:

🔹 Broad Audience Targeting: Ads were being served to users with little buying intent.
🔹 High Competition: In the jewelry market, ad costs spike quickly without precision targeting.
🔹 Stagnant Conversion Rates: Despite high ad spends, the conversions weren’t scaling proportionately.

The brand needed a fresh perspective — one that would identify the exact customers ready to buy and serve them compelling, well-timed ads.

Services Used:

Amazon PPC, Paid Search, Paid Social

STRENGTH IN NUMBERS

Business impact

During the campaign period, sales experienced a remarkable 200% growth, demonstrating the effectiveness of the strategy. The return on ad spend (ROAS) reached an impressive 9.5x, significantly improving overall profitability. Optimized bidding strategies led to a 34% reduction in cost-per-click (CPC), ensuring more efficient ad spend and an increase in traffic.

200%

Order Value

9.5x

Delivered ROAS

110%

Traffic

The Strategy: Customized Audience Targeting + Creative Optimization

At iClick Advertising, we didn’t start with generic ad tactics. Instead, we dove into Splendid Iris’ audience data, identified hidden patterns, and segmented their potential customers based on intent and behavior.

Here’s what we focused on:

1. Audience Layering:

We built micro-segments of audiences based on purchase history, browsing behavior, and affinity categories.
Audiences were grouped into high-intent, mid-intent, and exploratory categories.

2. Ad Placement Strategy:

Jewelry buyers often browse across platforms before making a decision.
We adjusted ad placements to match user behavior — timing campaigns during peak browsing hours and optimizing placements on both search and display networks.

3. Creative Testing:

Ads were customized for each audience layer.
Messaging addressed specific customer pain points and used compelling imagery of Splendid Iris’ best-selling pieces.

4. Cost Efficiency Bidding:

Smart bidding strategies focused on optimizing for lower CPAs without compromising volume.

What This Means for Jewelry Brands

For brands like Splendid Iris, the takeaway is clear: precision beats volume. Throwing ad budgets at broad audiences might bring traffic, but it rarely brings sustainable growth.

Customized targeting combined with intelligent creative strategies isn’t just effective — it’s necessary in today’s hyper-competitive advertising space.

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Want Results Like Splendid Iris? Let’s Talk.

If you’re in the jewelry business and tired of seeing ad budgets balloon without measurable results, it’s time for a smarter approach. At iClick Advertising, we specialize in tailoring strategies to unlock consistent, profitable growth for brands like yours.

Click here to book a call with us.

Let’s craft a strategy as unique as your brand.