Channel · Sponsored Products · Brands · Display · DSP

AmazonPPCManagement&AdvertisingAgency.

Amazon Ads tuned to TACoS, not vanity ACoS. Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, scaled against true total advertising cost of sales. For DTC brands selling on Amazon alongside Shopify, Google Shopping, and Meta.

Get your audit Read eCom playbook

Google Premier Partner
Meta Business Partner
$61M+ ad spend managed since 2017
5.0 on Google · 4.95 on Clutch
10.5x ROAS: We Love Eyes, Amazon + Google

★ Google Premier Partner

A partner, not a vendor

Why it matters

The realities behind the channel.

ACoS is a vanity metric. TACoS pays the bills.

Ad-sales ratio tells you nothing about whether your brand is growing organically. We optimise to total advertising cost of sales, where ads, organic rank, and brand momentum compound.

Cross-channel attribution is the real edge

Amazon-attributed traffic from Google + Meta is one of the strongest levers in DTC. We connect Brand Referral Bonus, Amazon Attribution, and Google/Meta clicks so credit lands where it belongs (see measuring Google Ads traffic sent to Amazon), the same cross-channel discipline behind our e commerce ppc services.

What we run

Every lever inside the channel.

Amazon DSP (where budget supports it)

Programmatic display, audio and video for brands whose Amazon budget can support it. Audience strategy beyond keyword surface area.

Brand Store + A+ content

Conversion-rate work that makes ad clicks worth more. Module strategy, hero ASIN promotion, mobile-first layouts.

Cross-channel attribution

Amazon Attribution tags, Brand Referral Bonus claims, Google/Meta deep-links into Amazon storefronts, GA4 + Amazon stitching where possible.

How we work

Four steps from audit to scale.

ASIN + portfolio audit

Hero ASINs, profit-tier mapping, listing health, keyword cannibalization. Where Amazon ads are wasting spend before we touch a bid.

→

Ad-type architecture

Sponsored Products structure (auto-to-manual harvest, single-keyword for heroes), Sponsored Brands for SERP defence, Sponsored Display for retargeting.

→

TACoS modelling

True total-advertising-cost-of-sales (TACoS) targets per hero ASIN, with organic-rank weighting. Quarterly re-baseline as ranks compound.

→

Cross-channel stitching

Brand Referral Bonus, Amazon Attribution tags, Google + Meta deep-links, weekly cross-channel report so credit lands where it belongs.

Common mistakes

The leaks we find in 9 of 10 audits.

Optimising to ACoS instead of TACoS
Letting auto campaigns hoard budget that should move to manual
Running one big keyword campaign instead of hero-ASIN single-keyword structure
Skipping Sponsored Display retargeting and leaving the funnel half-built
Not claiming Brand Referral Bonus on external traffic
Treating Amazon and Google as separate worlds when they share the same buyer

By the numbers

$61M+

Ad spend managed since 2017

TACoS

What we optimise to, not vanity ACoS

Native ad types architected together: SP · SB · SD

Real result

10.5x ROAS across Amazon and Google

We Love Eyes · Eye care, DTC and Amazon

Ongoing engagement

10.5x

ROAS

+145%

Sales

-34%

CPC

+72%

Amazon traffic

Free audit

Get your free 47-point audit.

A complimentary 47-point written audit of your account, delivered as a PDF in five business days. We only need view-only access, and there's no sales call.

Google Premier Partner
Meta Business Partner
$61M+ ad spend managed since 2017
5.0 on Google · 4.95 on Clutch
10.5x ROAS: We Love Eyes, Amazon + Google

Why iClick

How we compare.

What we optimise	Typical agency	iClick
Optimisation metric	ACoS only	TACoS, weighted by organic rank
Ad-type coverage	Sponsored Products only	SP · SB · SD architected together
Keyword harvest	Quarterly export	Weekly auto-to-manual promotion
Hero-ASIN structure	All SKUs in one campaign	Single-keyword campaigns for heroes
Cross-channel attribution	Siloed Amazon reporting	Brand Referral Bonus + Amazon Attribution + GA4
DSP	Not offered	Available once the budget supports it

Who is our Amazon PPC agency for?

Brands already selling on Amazon and on their own site, usually Shopify, that want the two to grow together instead of competing for the same buyer. We work best with businesses spending $20K+/month on paid media (or planning to within 90 days). Amazon-only sellers can work with us too when the Amazon budget alone is large enough to pay for a senior strategist's time. Because we also run Google Shopping and Meta, budget can move to whichever channel grows total sales; our Amazon Ads vs Google Shopping breakdown explains how we split it, and our ecommerce PPC services cover the full program.

What are Amazon's digital advertising solutions?

Amazon's digital advertising solutions are four products that share one auction and one retail signal. Sponsored Products places keyword and product-targeted ads in search results and on product pages. Sponsored Brands runs headline and video placements that carry the brand rather than a single ASIN. Sponsored Display retargets shoppers on and off Amazon. Amazon DSP buys display and video inventory programmatically, including audiences built from Amazon's own purchase data. The first three are self-service; DSP is the managed layer that typically opens up at higher budgets.

Are Amazon display ads pay per click?

Partly. Sponsored Display is bought on a cost-per-click auction, so you pay only when a shopper clicks, which makes it directly comparable to the rest of your pay per click reporting. Amazon DSP is different: its inventory is bought programmatically on an impression basis, priced by CPM, so it is measured on view-through and downstream purchase rather than click cost. Treating the two as one line item is a common reporting error, because a CPM channel judged on click metrics always looks like it is failing.

How do Sponsored Products, Brands, Display, and DSP work together?

Sponsored Products is the floor: it captures demand that already exists for your hero ASINs. Sponsored Brands widens that to the category, so shoppers who have not decided on a product still meet you first. Sponsored Display recaptures the ones who looked and left, including on competitor listings. DSP reaches audiences before they search at all. Run alone, each looks mediocre. Run together and judged on total advertising cost of sale, the compounding shows up as organic rank, which is the part ACoS never sees.

Common questions.

There are two costs: your ad spend, paid to Amazon, and the management fee, paid to the agency. Our management fee runs from $1,000 to $5,000 a month, depending on how many platforms we run and how much setup, design and project work is involved. Long-term retainers usually cost less than short, setup-heavy projects.

We work best with businesses spending $20K+/month on paid media (or planning to within 90 days). Amazon-only engagements work too, as long as the Amazon budget is large enough for a senior strategist's time to pay for itself. The audit will tell you honestly if it isn't there yet, and what to do in the meantime.

We recommend at least three months before judging whether it's working, because tracking and account structure come first and the platform's bidding needs time to settle on the rebuilt account. That gives you enough data to decide on results, not on a first few weeks of noise.

A 47-point review of your Amazon advertising, covering Sponsored Products, Sponsored Brands, Sponsored Display, targeting, bids and how Amazon fits with your other channels, delivered as a written PDF within 5 business days. We only need view-only access, and there's no sales call attached. The report is yours to keep either way.

ACoS is ad spend divided by ad-attributed sales, so it only measures the ads. TACoS is ad spend divided by total sales, including organic, so it shows whether advertising is growing the whole business. We manage to TACoS because an account can post a great ACoS while total sales quietly stall.

Yes, for brands whose Amazon budget is large enough to support it. For most accounts, Sponsored Products, Sponsored Brands and Sponsored Display do the heavy lifting, and DSP only earns its place once those are well run. The audit will tell you whether DSP makes sense for your spend today.

As one funnel, not two channels. Shoppers often see a Google ad and then buy on Amazon, so judging each channel on its own report double-counts some sales and misses others. We use Amazon Attribution tags and blended reporting, so budget moves to wherever it actually grows total sales.

We audit the conversion-side levers, such as titles, images, A+ content and the Brand Store, and recommend specific changes. Implementation usually goes through your in-house content team or a listing specialist, and we can refer trusted partners. Better listings lift both ad performance and organic rank, so we treat them as part of the account.

Also worth running

Channels that compound each other.

Google Shopping

The off-Amazon other half of every DTC paid-media programme.

Meta Ads

Where Amazon-shopper audiences live before they ever search.

Google Ads

Branded Search defence + Performance Max to round out the funnel.

TikTok Ads

Off-platform demand generation that shows up later as Amazon branded search.

See what your account is leaving on the table.

47-point written audit. Five business days. No sales call.

Get your audit Book a session

Google Premier Partner
Meta Business Partner
$61M+ ad spend managed since 2017
5.0 on Google · 4.95 on Clutch
10.5x ROAS: We Love Eyes, Amazon + Google

AmazonPPCManagement&AdvertisingAgency.

The realities behind the channel.

ACoS is a vanity metric. TACoS pays the bills.

Sponsored Products is just the floor

Cross-channel attribution is the real edge

Every lever inside the channel.

Sponsored Products (manual + auto)

Sponsored Brands + headline search