1 role covered

Which PPC seat do you actually need?

Agency versus freelancer versus in-house — with the salary math, the day-to-day, and the tipping points that decide which one wins.

Google Ads Strategist

Hire a Google Ads Strategist: agency, freelancer, or in-house?

A Google Ads strategist owns campaign architecture, bid strategy, conversion tracking, and the monthly narrative that ties spend to revenue. Fully-loaded in-house cost in a US metro is $95K-$155K/year plus tools. Agency retainer for equivalent seniority is $2K-$6K/month. Freelancer contracts run $4K-$8K/month for 15-25 hours. Which one wins depends on your spend, complexity, and how much strategy hand-off you can absorb.

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Unlock expert-led
advertising strategy
for your business.

Every agency is not the same. At iClick Advertising, we don't offer ‘free audits’, we provide actionable insights that improve real growth.

Ad Performance Analysis - Learn what is working, what is not, and where hidden opportunities exist.

Audience Targeting & Precision - Use advanced and data-driven insights to refine your ideal customer profiles.

Strategic Campaign Optimization - We'll guide you on structuring pay-per-click campaigns for better ROI and lower CPA.

Competitive Analysis - See how your ad strategy compares to industry leaders.

This isn't a common audit. It's a high-value strategy session for businesses committed to growth. Submit your details & let's get started.

Which PPC seat do you actually need?

Hire a Google Ads Strategist: agency, freelancer, or in-house?

Unlock expert-ledadvertising strategyfor your business.

Get in touch with us...

Unlock expert-led
advertising strategy
for your business.