Facebook&MetaAdsAgencyforEcommerceBrands.
Meta ads that survive iOS 14. Fresh creative every week. Advantage+ vs. manual decided per account. Conversions API as table stakes. 5+ years a Meta Business Partner.
- Google Premier Partner
- Meta Business Partner
- $61M+ ad spend managed since 2017
- 5.0 on Google · 4.95 on Clutch
- 10x ROAS: Wish Rock Relaxation
The realities behind the channel.
iOS 14 broke attribution, but not Meta
Signal is leaner, but ad spend that's set up right still scales. The problem isn't Meta, it's accounts running on 2020 best practices.
Creative is the new targeting
Lookalikes died. Broad targeting + creative volume won. The brands scaling on Meta in 2026 ship fresh creative every week, most of them our e commerce ppc services clients.
CPMs keep rising
Survivable, but only with margin discipline. The Meta ads CPM increase in 2026 means ROAS targets need re-baselining every quarter, and most agencies haven't.
Every lever inside the channel.
Advantage+ Shopping
When it works, when it doesn't. Decision framework per account based on data sufficiency and product diversity.
Manual campaign structure
For brands where Advantage+ underperforms. Audiences segmented by funnel stage and creative testing layered on top.
Creative production cadence
In-house design from your brand packet. Concept, script, direct, ship. New ads every week once the account is running, with no external vendor in the loop.
Conversions API + CAPI Gateway
Server-side conversion pipeline that survives browser-level signal loss. Direct setup or via Stape/PixelYourSite-class gateways.
Reels + Stories
Vertical-first creative. Native-feeling, not retrofitted square ads. Hook tests, motion grading, retention scoring.
Retargeting + retention
Time-decay retargeting, post-purchase upsell flows, lapsed-customer winbacks integrated with email.
Four steps from audit to scale.
Signal & attribution audit
CAPI health check, pixel overlap, attribution window alignment, iOS 14+ signal mapping, before a dollar moves. That first month is most of what working with a Meta ads partner agency actually looks like.
Creative brief & cadence
Hook analysis on existing ads and performance scoring, then fresh concepts every week once the first brief is approved.
Campaign architecture
Advantage+ vs. manual decision per account. Funnel segmentation. Budget routing by objective and margin tier.
Scale loop
Weekly creative debrief, CPM/CTR benchmarks vs. our portfolio, audience expansion when signals stabilise.
The leaks we find in 9 of 10 audits.
- Using 2020-era ROAS targets without margin re-baseline
- Hardcoded 1-3-7 day retargeting windows
- Skipping Conversions API (signal loss compounds)
- Same creative running 6+ weeks, fatigue tanks CTR + raises CPM
- Stacking too many audiences in one campaign (Meta deprioritizes)
- No post-purchase upsell flow
10x ROAS on Google and Meta
Wish Rock Relaxation · Luxury massage chairs
Get your free 47-point audit.
A complimentary 47-point written audit of your account, delivered as a PDF in five business days. We only need view-only access, and there's no sales call.
- Google Premier Partner
- Meta Business Partner
- $61M+ ad spend managed since 2017
- 5.0 on Google · 4.95 on Clutch
- 10x ROAS: Wish Rock Relaxation
How we compare.
| What we optimise | Typical agency | iClick |
|---|---|---|
| Creative refresh cadence | Monthly or ad hoc | New creatives every week |
| iOS attribution | Pixel only | CAPI + AEM + server-side |
| ROAS target basis | Client-requested number | Margin-calculated, re-baselined quarterly |
| Advantage+ decision | Always-on default | Data-driven per account |
| Audience strategy | Stacked audiences | Clean broad + creative volume |
| Post-purchase flows | Not offered | Upsell + lapsed-customer winback |
Who is our Facebook ads agency for?
Ecommerce and DTC brands first: Shopify, WooCommerce, BigCommerce and headless stores, with or without an Amazon storefront, where Meta has to pay for itself on margin rather than on platform-reported ROAS. We work best with businesses spending $20K+/month on paid media (or planning to within 90 days). We also run Meta for restricted categories such as men's health and sexual wellness, where an account can be disabled without warning and policy knowledge matters as much as creative. If you sell services or B2B software, our ecommerce PPC services page is the wrong fit, but our SaaS and law firm work is not.
How does creative production work?
In-house, from your brand packet: logos, colors, type, voice and the claims you can and can't make. A senior strategist reads the account's hook and fatigue data, writes the brief, and our designers produce statics, motion and short-form video to it, with no outside design vendor in the loop. New concepts go live every week, and the winners are reworked into fresh variations before frequency climbs and CTR falls. The Meta ads playbook shows the testing framework we use.
What happens in the first 90 days?
Days 1 to 30 are tracking: the Conversions API checked against your store's real orders, attribution windows agreed, and a roadmap you approve. Days 31 to 60 rebuild the structure, decide Advantage+ against manual for your account, and put the weekly creative cadence in place. Days 61 to 90 move budget to what holds above your break-even ROAS as spend grows. That's why we recommend at least three months before judging results. More on what working with a Meta ads partner agency is like day to day.
Should you run Meta or Google first?
Google captures demand that already exists: people searching for what you sell. Meta creates demand by putting the product in front of people who weren't looking, which makes it the stronger engine for new, visual or impulse-friendly products and the weaker one for problems people already search for. Most ecommerce brands need both, judged on one blended number. Our Google Ads vs Meta for ecommerce comparison goes channel by channel, and the CPM calculator shows what reach on Meta will cost you.
Common questions.
Channels that compound each other.
See what your account is leaving on the table.
47-point written audit. Five business days. No sales call.
- Google Premier Partner
- Meta Business Partner
- $61M+ ad spend managed since 2017
- 5.0 on Google · 4.95 on Clutch
- 10x ROAS: Wish Rock Relaxation
