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iClick Advertising
26 workflows live

Diagnostic playbooks for real symptoms.

Every workflow starts with a specific symptom (ROAS dropped, PMax broke, tracking discrepancy) and ends with the exact sequence iClick's strategists run to fix it.

intermediate3 to 6 hours

How to audit a Google Ads account

Symptom: You inherited or suspect an underperforming account and need a structured review

Run the playbook
advanced2 to 4 hours

How to audit Google Ads conversion signal

Symptom: You are not sure the conversions Google reports are real or complete

Run the playbook
beginner1 to 2 hours

How to calculate break-even ROAS

Symptom: You are setting ROAS targets without knowing the profit floor beneath them

Run the playbook
intermediate45-90 minutes

How to fix Performance Max cannibalizing brand search

Symptom: Performance Max is eating your branded search traffic

Run the playbook
intermediate2-4 hours

How to fix broken conversion tracking

Symptom: Reported conversions do not match your backend, or Smart Bidding is misfiring

Run the playbook
beginner1 to 3 hours

How to fix disapproved Google Ads

Symptom: Ads or products are disapproved and silently not serving

Run the playbook
intermediate2-3 hours

How to fix a low Quality Score

Symptom: Keywords sitting at Quality Score 3-5 and inflating your CPCs

Run the playbook
advanced3-5 hours + CRM setup

How to fix poor lead quality from Google Ads and paid ads

Symptom: Cheap leads that never close, and sales complaining the pipeline is junk

Run the playbook
advanced1-2 hours + a stabilisation window

How to fix Smart Bidding stuck in the learning period

Symptom: Smart Bidding keeps resetting to learning and performance is erratic

Run the playbook
intermediate1-2 hours, then weekly

How to fix wasted broad match spend

Symptom: Broad match is spending on off-intent searches and polluting your data

Run the playbook
advanced1 to 2 days

How to import offline conversions to Google Ads

Symptom: Bidding optimizes to form fills instead of the deals that actually close

Run the playbook
beginner2 to 4 hours

How to improve a low click-through rate

Symptom: Ads are showing but few people click, dragging Quality Score and volume

Run the playbook
intermediate2-4 hours

How to lower a high CPA

Symptom: Cost per acquisition has climbed above what your margin can bear

Run the playbook
intermediate2 to 4 hours, then ongoing

How to lower Amazon ACoS without killing sales

Symptom: Amazon ad spend is running above your product margin

Run the playbook
intermediate2 to 4 hours

How to lower cost per click without losing the right clicks

Symptom: Cost per click keeps rising and eroding your margins

Run the playbook
intermediate3 to 6 hours

How to optimize a Google Shopping feed

Symptom: Shopping and PMax underperform because the product feed is weak

Run the playbook
intermediate3 to 5 hours

How to rebuild Performance Max asset groups by margin

Symptom: Performance Max over-serves cheap products and starves your high-margin lines

Run the playbook
intermediate3 to 5 hours

How to reduce wasted ad spend

Symptom: Spend is high but a chunk of it produces nothing

Run the playbook
advanced2 to 4 hours

Meta Conversions API: how to set it up and audit it

Symptom: Meta is under-reporting conversions and event quality looks weak

Run the playbook
intermediateOngoing, over weeks

How to scale a Google Ads campaign without breaking it

Symptom: A campaign is profitable but efficiency drops whenever you try to grow it

Run the playbook
intermediate2 to 4 hours

How to set up call tracking for Google Ads

Symptom: Phone calls are your main conversion but they are invisible to bidding

Run the playbook
intermediate3 to 5 hours

How to set up cart abandonment remarketing

Symptom: Shoppers add to cart and leave, and nothing brings them back

Run the playbook
advanced3 to 5 hours

How to set up Consent Mode v2

Symptom: Audiences are shrinking and measurement is degrading for European traffic

Run the playbook
intermediate2 to 3 hours

How to set up conversion value rules

Symptom: Smart Bidding treats every conversion as equally valuable when they are not

Run the playbook
intermediate2 to 4 hours

How to set up Enhanced Conversions

Symptom: Conversions are being lost to iOS and cookie limits, understating ROAS

Run the playbook
advanced1 to 2 days for a first deployment

How to set up server-side conversion tracking

Symptom: Client-side tracking is losing conversions to ad-blockers and privacy browsers

Run the playbook

Unlock expert-led
advertising strategy
for your business.

Every agency is not the same. At iClick Advertising, we don't offer ‘free audits’, we provide actionable insights that improve real growth.

  • Ad Performance Analysis - Learn what is working, what is not, and where hidden opportunities exist.
  • Audience Targeting & Precision - Use advanced and data-driven insights to refine your ideal customer profiles.
  • Strategic Campaign Optimization - We'll guide you on structuring pay-per-click campaigns for better ROI and lower CPA.
  • Competitive Analysis - See how your ad strategy compares to industry leaders.
  • This isn't a common audit. It's a high-value strategy session for businesses committed to growth. Submit your details & let's get started.
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