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Recent issues
What's been in the inbox.
#47
The negative keyword gap costing most accounts 18% of spend
#44
Performance Max: the 3 asset-group structures we actually use
#41
Meta Advantage+ Shopping: when to use it and when to kill it
#38
iOS 14 attribution in 2026: the setup that gives us clean numbers
#35
Google Shopping feed titles, the 7-field optimization order
#32
Why ROAS targets are lying to you (use MER instead)
