Paid Acquisitionfor Operators.
Conversations with founders, CMOs, and marketing leads running serious paid media programmes, eCommerce, legal, SaaS, and DTC. Real numbers, real decisions, real outcomes. Hosted by Eric Mascarenhas.
Episodes in production.
Each episode goes deep on one client story or one strategic question, with actual numbers, not vague generalisations.
From $300K to $1.5M/mo: How Zager Guitars Scaled with Google Ads
Dennis Zager Jr. · Founder, Zager Guitars
The exact campaign structures, bidding changes, and creative decisions that took Zager from $300K to $1.5M in monthly revenue in under 12 months.
697% More Conversions at 53% Less CPA: A Law Firm's PPC Turnaround
Kevin Wittner · Head of Marketing, McEldrew Purtell
Personal injury law is one of the most competitive PPC categories. Kevin shares what changed when McEldrew Purtell overhauled their Google Ads strategy.
Selling Eye Care on Amazon and Google: 10.5x ROAS Tactics
We Love Eyes Team · Founders, WeLoveEyes.com
Running paid media on two platforms simultaneously with different attribution models. How WLE hit 10.5x ROAS and grew Amazon traffic 72% in one campaign cycle.
Meta Ads in Restricted Categories: What the Policy Doesn't Tell You
Eric Mascarenhas · Founder, iClick Advertising
Men's health, adult wellness, supplements, categories Google and Meta flag. Eric breaks down the exact ad copy and creative approaches that stay compliant and still convert.
Eight topics. All paid acquisition.
Don't wait for Season 1. Get your audit.
Every episode will share strategies we apply to client accounts. Start with a direct look at yours, 47 written findings, five business days.
