Playbooks, written by the operators.

How to hire a PPC agency (without regretting it in 90 days)

Most PPC agency mistakes are made in the sales cycle. The right questions, asked in the right order, reveal whether an agency has senior operators or a junior bench, whether they optimise to your margin or their scorecard, and whether their attribution story survives one hard follow-up. This guide gives you 23 questions, 7 red flags, and 4 contract clauses that separate real agencies from repackagers.