Meet the people behind the performance.
We're a small, senior team that lives in the details. Search terms, product feeds, creative hooks, tracking bits. Fewer clients. Deeper work. One owner per account.
The strategist behind every account.
Eric founded iClick Advertising in New York City in 2017 with a single belief: paid advertising shouldn't be a black box. Most agencies treat it like one. Opaque dashboards, jargon-heavy reports, numbers that don't tie to revenue.
After years managing Google Ads for brands across eCommerce, legal, and SaaS, Eric built the frameworks that became iClick's operating system: intent-based campaign structures, margin-aware bidding, creative that converts, and reporting that actually answers “is this working?”
Under his leadership, iClick has achieved Google Premier Partner status for five consecutive years. A designation held by fewer than 3% of Google Ads partners in North America. The team manages $61M+ in ad spend across 250+ client accounts, including the official stores of Beyoncé, Linkin Park, Niall Horan, and Ozzy Osbourne.
Eric still runs strategy personally on key accounts. When you book a session, you're speaking directly to him. Not an account manager reading from a brief.
Five humans. Zero juniors.
The strategists who actually run your account. Each owns their channel end-to-end, builds the plan, ships the work, and joins the weekly call.
Leads strategy on our highest-spend accounts. Lives inside Search-term reports, asset-group structures, and margin models. The voice on every quarterly business review.
Keeps every account on cadence. Weekly stand-ups, sprint plans, and the gentle nudge that ships your campaign on time. Your single point of contact for everything in-flight.
Owns Meta, TikTok, and creative cadence. 5 to 15 fresh ads a week, tested against your funnel, killed when the data says so. Ad libraries, hook frameworks, UGC briefs.
Lives in Google Ads Editor. Bid strategy, Quality Score, PMax signal quality, and the conversion tracking that makes the math work. Search, Shopping, PMax, the lot.
Second pair of senior eyes on every Google account. Auction insights, negative-keyword hygiene, geo splits, and the unglamorous discipline that keeps CPCs honest.
Need cross-channel work? The team huddles weekly. Your strategist brings in whoever the brief needs. No silos.
Small team. Senior bench. No exceptions.
One owner per account
Fewer clients, deeper work. The strategist who builds your campaign is the one you speak to on the weekly call. No account-manager middlemen.
Senior-only execution
Every account is run by a senior strategist. We don't hire juniors to learn on your budget. We pay senior people senior money.
Margin-first thinking
We optimize for the metric that pays your bills, not the one that looks good on a dashboard. Every account targets the ROAS its margin demands.
Honest reporting
You see the same data we see, unfiltered. If something isn't working, we tell you first and come with a fix.
Building hyper-targeted ads for 250+ clients since 2017.
“I've worked with Eric for a while now and he is my go-to for all of my company's PPC needs. He's always able to think outside of the box in order to help us boost sales, meet goals and keep our ad budget within reason.”
“iClick knows how to sell online. Period. From Meta Ads to landing page insights, their team helped us reduce our CPA by 34% and scale up without burning out our budget.”
“We've worked with many agencies before, but none had the clarity and precision iClick Advertising brought. They didn't just run our PPC, they refined our messaging, mapped our customer journey, and delivered real pipeline growth.”
“They really are experts in their field of digital marketing. Moreover, their team possesses a rare old-fashioned work ethic and drive to get the job done that I've rarely experienced before.”
“I've worked with Eric and iClick for quite a while and have been VERY happy with their services, acumen and overall ability to help me grow my business. I consider them to be an integral part of my team.”
“Their expertise, professionalism, and commitment to driving measurable success have truly impressed me. From the moment I engaged their team, they demonstrated a profound understanding of my business goals.”
Feel aligned? Let's talk details.
Book a direct session with Eric. 30 minutes, no pitch deck, no junior rep. Bring your account data. We'll bring honest feedback.
