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20 integrations covered

Get the wiring right, keep the conversions.

Every pairing below is a real setup iClick's strategists ship on client accounts. Configuration, common issues, and the attribution recovery you should expect.

Amazon+Google Ads

Amazon + Google Ads: driving and measuring external traffic

Amazon and Google are two walled gardens, so connecting them is about attribution, not a native pixel. Amazon Attribution, a free tool, measures Google Ads traffic sent to Amazon listings on a 14-day window, and the Brand Referral Bonus credits back about 10% of qualifying sales on average for eligible US sellers.

BigCommerce+Google Ads

BigCommerce + Google Ads: Feedonomics Surface feed and Script Manager tracking

BigCommerce has no built-in Google Ads tag. The feed runs through an app, usually Feedonomics Surface, free up to 100,000 SKUs. Conversion tracking is a set of Google tag scripts you add in Script Manager, and it only works on Optimized One-Page Checkout or a Custom Checkout. Consent settings decide what gets counted.

Shopify+Google Ads

Shopify + Google Ads: the integration setup that actually reports right

The free Google & YouTube app syncs your catalog to Merchant Center and creates purchase, add to cart and checkout started conversions. Accurate reporting needs more: enhanced conversions switched on in the app, no duplicate tags, refunds retracted from Google Ads, and custom labels in the feed. This guide covers each step iClick applies.

GA4 + BigQuery: raw analytics for serious measurement

GA4 can export raw, event-level data to BigQuery for free; you pay BigQuery for storage, queries and streaming at $0.05 per GB. Standard properties cap the daily export at 1 million events. The export carries GCLID but not wBRAID or gBRAID, so plan joins to Google Ads data around those gaps.

GA4 + Google Ads: link them without corrupting your conversions

Linking GA4 to Google Ads unlocks audiences, richer reporting, and the option to import GA4 conversions. The trap is conversions: importing GA4 conversions while also running the Google Ads tag can double-count or mismeasure, corrupting Smart Bidding. This guide covers what to link, and the one decision, which conversion source is your source of truth, that most accounts get wrong.

HubSpot+Google Ads

HubSpot + Google Ads: setting up HubSpot offline conversions that fix lead quality

HubSpot offline conversions send CRM progress to Google Ads so Smart Bidding learns which clicks become qualified leads. The sync covers lifecycle stage changes and HubSpot form submissions, matched on the GCLID or hashed email, phone and address. It needs Marketing Hub Starter or above, sends a value you set per event, and only counts later changes.

HubSpot+LinkedIn Ads

HubSpot + LinkedIn Ads: lead sync, lifecycle conversions and audiences

HubSpot connects to LinkedIn Ads in three native ways. Lead Gen Form leads sync into HubSpot on any plan. Lifecycle stage changes go back to LinkedIn through its Conversions API on Marketing Hub Starter or above. Contact and company segments sync out as audiences. Deal amounts are not sent, and LinkedIn only ingests conversion events from the last 90 days.

Klaviyo+Google Ads

Klaviyo + Google Ads: the native audience sync, and what it can feed

Klaviyo has a native Google Ads app that syncs one Klaviyo list or segment to one Google audience through Customer Match. It needs a Customer Match eligible account and direct admin access, since manager accounts are not supported. Use the synced audiences for exclusions, the customer acquisition goal, conversion value rules, and Demand Gen lookalike seeds.

Klaviyo+Meta Ads

Klaviyo + Meta integration: turn your email data into Facebook Ads audiences

The Klaviyo Meta integration syncs the members of a Klaviyo list or segment to a Facebook custom audience every hour, matching on identity, not value. Use it for retargeting and recent-buyer suppression. For a value-based lookalike seed, upload a customer list with a value column to Meta separately, because the native sync does not send lifetime value.

Magento (Adobe Commerce)+Google Ads

Magento + Google Ads: integration for complex catalogues

Magento, sold as Magento Open Source and Adobe Commerce, has a built-in Google AdWords conversion setting, but nothing native that handles the feed, enhanced conversions, and reconciliation together. Large catalogues make the feed and tracking engineering work: a price-accurate feed, a reliable purchase event, and reconciliation against the store's own sales report.

Mailchimp+Google Ads

Mailchimp + Google Ads: lead forms in, customer lists out

Mailchimp's native Google integration runs one way: Google Lead Ads pulls lead form submissions into a Mailchimp audience, usually about every 15 minutes. Sending your Mailchimp list back to Google Ads as a Customer Match audience has no native sync, so it means a CSV export and upload, or a Zapier connection that adds and removes contacts.

Pipedrive+Google Ads

Pipedrive + Google Ads: getting won deals back into bidding

Pipedrive's documentation does not describe a built-in Google Ads conversion sync, so the job is to store the GCLID on the deal and send won deals through Zapier, a Pipedrive automation webhook or a Marketplace app. Pipedrive Web Forms have no documented hidden fields, and Google will not import a conversion more than 90 days after the click.

Salesforce+Google Ads

Salesforce + Google Ads: optimize to closed revenue, not form fills

Connecting Salesforce to Google Ads imports lead and opportunity stages as offline conversions, so Smart Bidding optimizes to pipeline instead of form fills. The native route is Data manager, matching on the GCLID or on email and phone. Google rejects uploads over 90 days after the click, or 63 for enhanced conversions for leads.

Salesforce+LinkedIn Ads

Salesforce + LinkedIn Ads: lead sync, CRM Sync and revenue attribution

Salesforce and LinkedIn connect in two native directions. Lead Gen Form leads flow into Salesforce through a LinkedIn Lead Gen setup inside Salesforce, with no backfill of earlier leads. LinkedIn's CRM Sync reads Salesforce from Business Manager, powering the Revenue Attribution Report and CRM-based conversions. Matched Audiences come from list uploads or third-party data integrations rather than from CRM Sync.

Shopify+Meta Ads

Shopify + Meta (Facebook) Ads: the tracking setup Advantage+ actually needs

Meta's automation is only as good as the conversion signal you feed it, and ad blockers can stop the browser pixel. Connecting Shopify to Meta properly means setting data sharing to Enhanced or Maximum so the Conversions API runs alongside the pixel, deduplicating the two, and syncing a clean catalog. Get this wrong and Advantage+ scales a measurement error.

Shopify+Microsoft Advertising

Shopify + Microsoft Advertising: the Microsoft Channel app, UET and feed import

Shopify connects to Microsoft Advertising through the Microsoft Channel app, which syncs products to Microsoft Merchant Center for free listings and Performance Max, and adds a UET tag to every page. Stores already on Google can import their Merchant Center offers instead. The work is choosing one feed path and one UET tag.

Shopify+TikTok Ads

Shopify + TikTok Ads: data sharing levels, Events API and catalog sync

Shopify connects to TikTok Ads through the free TikTok sales channel app. The data sharing level you pick decides your signal: Standard is pixel only, while Enhanced and Maximum add the Events API and Advanced Matching. The app also builds a marketing catalog. Set attribution windows deliberately, because they lock once an ad group is published.

Stripe+Google Ads

Stripe + Google Ads: bid on confirmed revenue, not checkout events

Stripe knows which payments cleared, failed or were refunded. Store the GCLID on the PaymentIntent or Subscription, upload a conversion only when money clears, and retract refunds within Google's 54-day adjustment window. From June 15, 2026, Google moves offline conversion uploads to the Data Manager API, so build new integrations there.

WooCommerce+Google Ads

WooCommerce + Google Ads: the setup that reports revenue accurately

WooCommerce runs on WordPress, which means its Google Ads integration lives or dies by how the plugins and data layer are configured. The out-of-the-box connection captures the basics, but Enhanced Conversions, a clean product feed, and server-side tracking are where accurate ROAS is won. This guide covers the setup iClick applies on WooCommerce stores.

Zapier+Google Ads

Zapier + Google Ads: no-code offline conversions and audience sync

Zapier's Google Ads app is a premium app with two triggers and a set of actions. Send Offline Conversion matches on GCLID, or on email or phone once enhanced conversions is on, and Google ignores uploads more than 90 days after the click (63 for enhanced conversions for leads). Customer list actions keep Customer Match audiences current without CSV uploads.

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