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iClick Advertising
6 integrations covered

Get the wiring right, keep the conversions.

Every pairing below is a real setup iClick's strategists ship on client accounts. Configuration, common issues, and the attribution recovery you should expect.

Shopify+Google Ads

Shopify + Google Ads: the integration setup that actually reports right

The default Shopify + Google Ads connection captures 70-85% of the conversion signal Google needs. The last 15-30% is Enhanced Conversions, server-side tracking, and offline conversion imports. This guide covers what the native connection does, where it falls short, and the exact fixes iClick applies on every Shopify client account.

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GA4+Google Ads

GA4 + Google Ads: link them without corrupting your conversions

Linking GA4 to Google Ads unlocks audiences, richer reporting, and the option to import GA4 conversions. The trap is conversions: importing GA4 conversions while also running the Google Ads tag can double-count or mismeasure, quietly corrupting Smart Bidding. This guide covers what to link, and the one decision, which conversion source is your source of truth, that most accounts get wrong.

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HubSpot+Google Ads

HubSpot + Google Ads: the offline-conversion setup that fixes lead quality

The point of connecting HubSpot to Google Ads is to stop optimizing to raw form fills and start optimizing to leads that become customers. By feeding HubSpot lifecycle stages and closed-won revenue back to Google Ads as offline conversions, Smart Bidding learns to chase qualified pipeline. This is the single highest-impact integration for any lead-gen account.

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Klaviyo+Meta Ads

Klaviyo + Meta Ads: turn your email data into better audiences

Klaviyo holds your richest first-party data: who bought, how often, and how much they are worth. Connecting it to Meta turns that data into value-based audiences and suppression lists, which is exactly the seed quality Advantage+ needs. Done well, this integration sharpens targeting, cuts wasted spend on existing customers, and improves the audience signal the automation expands from.

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Salesforce+Google Ads

Salesforce + Google Ads: optimize to closed revenue, not form fills

For enterprise and long-cycle B2B, the gap between a form fill and closed revenue can be months and many stages. Connecting Salesforce to Google Ads closes that gap by importing opportunity stages and closed-won revenue as offline conversions, so Smart Bidding optimizes to pipeline that actually closes. It is the same principle as any offline-conversion setup, scaled to enterprise complexity and longer windows.

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Shopify+Meta Ads

Shopify + Meta Ads: the tracking setup Advantage+ actually needs

Meta's automation is only as good as the conversion signal you feed it, and browser tracking now misses a large share of it. Connecting Shopify to Meta properly means running the Conversions API alongside the pixel with correct deduplication, plus a clean catalog sync. Get this right and Advantage+ optimizes on accurate data; get it wrong and the model scales a measurement error.

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