Trials→users→loyalcustomers.
PLG and SLG are different playbooks. Mixing them confuses Google's algorithm and confuses your team. We don't mix them.
The pain we hear most.
PLG and SLG are blended
Trial signups and demo bookings need different campaigns, different audiences, different creative.
LinkedIn ABM is slow
We layer intent retargeting + competitor conquesting to compress the cycle.
Free-tier cannibalization
Your free users may be eating your paid acquisition signal. We fix the attribution.
Long buying cycles
9-month cycles need 9-month nurture sequences. We build them.
Trials → users → loyal customers.
Trial signups, demo bookings, CAC payback, modeled against blended LTV, not first-touch revenue.
The services that move the metric.
Google Search + YouTube
Bottom-funnel commercial intent + top-funnel demos via YouTube preroll.
LinkedIn ABM
Account lists + persona campaigns + sequential retargeting + sales handoff.
Reddit + Meta
Where PLG founders actually browse. Native-feeling creative, light targeting.
Attribution + LTV modeling
CAC payback, blended LTV:CAC, and trial-to-paid attribution.
