Wish Rock Relaxation
10x ROAS at scale, without burning brand spend.
Wish Rock Relaxation is a premier retailer of high-end massage chairs and zero-gravity recliners, luxury-wellness products with five-figure AOVs and a buyer who takes their time.
What was broken.
Marketing massage chairs sounds relaxing, until you're faced with a six-month sales cycle, sky-high CPCs, and a niche audience that takes its time. The math punishes you in two directions: clicks are expensive because the AOV is high enough to attract every competitor, and conversion is delayed because no one drops $5K+ on a chair the day they first see an ad.
Wish Rock needed quality traffic from actual buyers (not browsers), trust-building content for the long consideration window, and a paid program that could scale without lighting brand spend on fire through Performance Max cannibalization.
The plays we ran.
Search & Shopping campaigns built around high-intent buyer keywords, not generic 'massage chair' broad terms
Luxury-buyer audience targeting on Meta, affinity layered with income and home-ownership signals
Creative led on wellness benefits and emotional outcomes, not technical specs
Retargeting in product visuals and video formats to nurture the long decision cycle
Lead-gen flows for buyers who weren't ready to checkout, captured email and warmed them
Landing pages rebuilt with video walkthroughs, demos, and customer testimonials for trust building
Brand-exclusion in Performance Max so PMax stopped eating credit it didn't earn
The numbers.
We hit a 10x ROAS at over $80K/month in paid spend, meaningful scale for a niche luxury vertical. Conversion rate lifted 62% as the targeting tightened, website traffic rose 70%, and quality-lead volume grew 50%.
The program holds at scale because the foundation is right: real buyers in, no cannibalization of the organic brand demand the company already had.
“I've worked with Eric and iClick Advertising for quite a while and have been VERY happy as a business owner with their services, acumen and overall ability to help me grow my business. I consider them to be an integral part of my team and I've loved working with them. I feel lucky to have them as a part of my team!”
Engagement is ongoing. Continuing to expand top-funnel YouTube and creative testing cadence.
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