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Google Ads ROAS Calculator.
Most brands target the wrong ROAS for their margin profile. Drop your numbers in. We'll tell you exactly where you stand.
Break-even ROAS = 100 / margin %. Most brands target the wrong ROAS for their margin profile.
Your numbers
4.50x
Current ROAS
Break-even
2.50x
Profit
$8,000
Scale up
ROAS comfortably above break-even. Push budget.
How to read your number
Break-even ROAS = 100 / margin %. So a brand running at 40% gross margin needs a 2.5x ROAS just to cover its ad spend. Anything above that is profit, anything below is bleed.
The mistake most brands make is targeting an industry-average ROAS (e.g. “3x is healthy”) without checking it against their actual margin. A 3x ROAS at 25% margin is losing money. The same 3x at 60% margin is printing money.
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