eCommercePPCservicesthatrespectyourmargin.
Maximum ROAS. Profit, not vanity clicks. Performance Max done right. Shopping feeds tuned to margin. Meta creative shipped weekly. Amazon Ads architected to TACoS. 5+ years a Google Premier Partner with $61M in eCom spend under management.
Where eCommerce PPC budget leaks.
PMax eats brand budget
Performance Max cannibalizing your Shopping campaigns? We've fixed it 80+ times.
Meta CPMs doubled
iOS 14 + creative fatigue tanked ROAS. Our 5-15 ads/week cadence keeps signal alive.
Attribution is blurry
We rebuild incrementality models so you trust the numbers again.
Black Friday risk
Q4 plan, day-by-day playbook, conservative-to-aggressive bid ladder.
ROAS that respects your margin.
Shopping feed health, brand-vs-non-brand split, creative cadence, every dial tracked against blended ROAS, not vanity clicks.
The eCommerce PPC services that move the metric.
Google Shopping + PMax
Feed audit, custom labels, brand exclusion, PMax-vs-Shopping decision tree.
Meta Ads (creative + audiences)
5-15 fresh creatives/week. Advantage+ vs manual decision per account, run by our facebook ads agency team.
Conversion tracking
Server-side GTM, enhanced conversions, Conversions API hardening.
Q4 readiness
Drop-launch playbook for music merch, BFCM ladder for everyone else.
Real numbers, named eCommerce clients.
What is eCommerce PPC?
eCommerce PPC is paid advertising where an online store pays a fee each time a shopper clicks one of its ads, across search results, Shopping listings, and marketplace placements. Unlike lead-generation PPC, the conversion is a purchase, so campaigns are judged on return on ad spend and margin rather than cost per lead. In practice that means Google Shopping and Performance Max, Meta prospecting and retargeting, and Amazon Sponsored Products all managed against one blended number.
What does eCommerce PPC management include?
eCommerce pay per click management covers the feed, the campaign structure, and the measurement layer underneath both. On our accounts that means Shopping feed health and custom labels, a brand versus non-brand split so Performance Max stops cannibalising Shopping, a creative cadence of 5-15 fresh Meta ads per week, and blended ROAS reporting that reconciles Google, Meta, and Amazon. The account structure is the deliverable; the ads are just what comes out of it.
Our eCommerce PPC strategy, channel by channel
Performance Max done right: brand exclusion and a PMax-versus-Shopping decision tree, the cannibalisation fix we have now run 80+ times. Meta creative shipped weekly: a 5-15 ads/week cadence that keeps signal alive against iOS 14 CPM inflation and creative fatigue. Amazon architected to TACoS: Sponsored Products, Brands, and Display optimised to total advertising cost of sale rather than vanity ACoS, with cross-channel attribution back to Google.
