TheeCommercePPCagencythatrespectsyourmargin.
You want more sales without handing your margin to the ad platforms. We run Google, Meta and Amazon against margin, so revenue scales faster than the ad bill.
- Google Premier Partner
- $61M+ in ad spend managed since 2017
- Zager Guitars: $300K to $1.5M a month
What is an eCommerce PPC agency?
An eCommerce PPC agency runs paid ads for online stores across Google Shopping, Performance Max, Meta and Amazon, and is judged on revenue and margin rather than clicks. iClick Advertising runs those channels for ecommerce brands against margin, not ROAS alone, so revenue scales without the ad bill outrunning it.
Get your free audit- Google Shopping and Performance Max, with a brand and non-brand split so PMax stops claiming sales you already own
- Meta prospecting and retargeting, with fresh creative every week
- Amazon Sponsored Products, Brands and Display, managed to TACoS rather than ACoS
- One blended ROAS view, reconciled to your store's revenue
Where is your ad budget leaking?
Performance Max claims your brand sales
PMax takes credit for shoppers who were already searching for you, and your Shopping campaigns lose budget to it.
Meta returns fade
Creative fatigue and iOS tracking gaps push CPMs up and ROAS down. A steady flow of new creative keeps it working.
Attribution you can't trust
Google, Meta and Amazon each claim the same sale. We rebuild measurement so the numbers reconcile with your store.
Meanwhile, Performance Max keeps taking credit for shoppers who were already searching for your brand. You pay twice for the same sale, and the dashboard calls it growth.
Three steps to profitable growth.
Get your free audit
We review your Google, Meta and Amazon accounts and your product feed, then send a written 47-point report within 5 business days. View-only access, and it's yours to keep.
Approve your 90-day plan
We fix tracking first, then rebuild the account structure. Nothing changes in your account until you've seen the plan and said yes.
Scale what makes money
Budget moves to the campaigns that stay profitable as spend rises, and away from the ones that only looked good when spend was small.
Why founders stay with us for years.
They really are experts in their field of digital marketing. Moreover, their team possesses a rare old-fashioned work ethic and drive to get the job done that I've rarely experienced before.
I've worked with Eric and iClick Consult for quite a while and have been VERY happy as a business owner with their services, acumen and overall ability to help me grow my business.
Their expertise, professionalism, and commitment to driving measurable success have truly impressed me, making iClick Advertising an invaluable partner in maximizing my online advertising efforts.
ROAS that respects your margin.
Shopping feed health, brand-vs-non-brand split, creative cadence, every dial tracked against blended ROAS, not vanity clicks.
What does our eCommerce PPC agency run?
Google Shopping + PMax
Feed audit, custom labels, brand exclusion, and a clear PMax-versus-Shopping decision for each account.
Meta Ads (creative + audiences)
Fresh creative every week, with Advantage+ or manual decided per account, run by our facebook ads agency team.
Conversion tracking
Server-side GTM, enhanced conversions, and Conversions API hardening.
Q4 readiness
A drop-launch playbook for music merch, and a Black Friday bid ladder for everyone else.
A good fit
DTC brands on Shopify, WooCommerce, BigCommerce or headless stores, with or without an Amazon storefront. We work best with businesses spending $20K+/month on paid media (or planning to within 90 days).
Tricky categories welcome
Men's health, sexual wellness and other restricted categories, where an account can be disabled without warning. Lynk Pleasure and The Enhanced Male run with us. We also run music-merch drop launches for official artist stores.
Not a fit yet
If your ad spend is still small, our fee would eat the margin your ads should earn. Start with the free Google Ads ROAS calculator, the break-even ROAS calculator and our eCommerce PPC playbook instead.
- 1
Days 1 to 30: tracking and the roadmap
Tracking you can trust, checked against your store's revenue, and a roadmap you approve.
- 2
Days 31 to 60: rebuild the structure
Feed fixes, a brand and non-brand split so Performance Max stops claiming sales you already own, and fresh Meta creative every week.
- 3
Days 61 to 90: scale what holds
Spend follows the campaigns that stay above your break-even ROAS as budgets grow.
- 4
Every week after that
Weekly optimization, a call every two weeks and a monthly strategy review.
What does an eCommerce PPC agency cost?
Two separate costs, and it pays to keep them apart.
Get your free auditAd spend
Paid to Google, Meta and Amazon for clicks and views. The PPC budget calculator helps you size it.
Management fee
Paid to the agency, usually a flat retainer, a percentage of spend, or a mix. A percentage pays the agency more when you spend more. Our PPC management pricing breakdown compares the models.
Our fee
Management runs from $1,000 to $5,000 a month, depending on how many platforms we run and how much setup, design and project work is involved. Long-term retainers usually cost less than short, setup-heavy projects, and we rarely suggest starting at the top of that range.
What results have stores like yours seen?
Seven stores, each with a published case study you can read in full.
| Client | The problem | The result | Timeframe |
|---|---|---|---|
| Zager Guitars Premium DTC guitars | Profitable but stuck: extra budget wasn't adding revenue, and Performance Max was taking brand-search credit. | Revenue from $300K to $1.5M a month, a 5x lift. | Ongoing |
| Wish Rock Relaxation Luxury massage chairs | A long sales cycle, high CPCs and a slow-moving niche audience. | 10x ROAS; site traffic up 70%; quality leads up 50%. | Ongoing |
| We Love Eyes Eye care, DTC and Amazon | No way to tell where Amazon and Google were taking credit from each other. | 10.5x ROAS; sales up 145%; CPC down 34%. | Ongoing |
| Splendid Iris Fine jewelry | Rising costs and a stalled conversion rate against far bigger retail budgets. | 9.5x ROAS; sales up 200%; CPA down 34%. | Ongoing |
| Mazaeus Premium saffron | A small, skeptical buyer pool and bulk sellers undercutting on price. | 2x ROAS; sales up 60%; CPA down 50%. | Ongoing |
| Lynk Pleasure Wellness (restricted category) | Restricted-category ad limits, high CPCs and unstable revenue. | 3.4x ROAS over 3 months in Google Ads; conversions up 48%; CPA down 50%. | 2023 to 2025 |
| The Enhanced Male Men's health (restricted category) | Platform policy enforcement that can disable an account without warning. | 3.78x ROAS; revenue up 278%; $14.14 CPA. | Ongoing |
Want to know what's realistic for your store?
Get your free auditThe people behind the work.
How do you choose an eCommerce PPC agency?
Six questions worth asking on any first call, including ours.
Get your free auditWhat do you optimize to?
If the answer is Google's ROAS, ask how they handle product cost, shipping and fees. A break-even ROAS for your store is the real target.
How do you stop Performance Max claiming brand sales?
Ask for the exclusions and the structure. Our Performance Max for eCommerce guide shows what a specific answer looks like.
Who works on my account day to day?
And how many other accounts do they run?
How do Amazon and Meta fit with Google?
If each channel reports on its own, nobody owns the customers you pay for twice.
What's the fee model and the contract?
You should know which incentives you're buying.
Can I see an audit before I sign?
An agency that trusts its diagnosis will show you the work first.
In-house, freelancer or agency?
In-house makes sense once your spend keeps a full-time specialist busy across channels; our agency vs in-house PPC comparison puts the costs side by side. A freelancer suits one channel at modest spend. An agency fits when you run several channels and need tracking, feed, creative and bidding handled together. For the full process, read how to hire a PPC agency.
New to eCommerce PPC? The short version.
What does eCommerce PPC management include?
eCommerce pay per click management covers the feed, the campaign structure, and the measurement layer underneath both. On our accounts that means Shopping feed health and custom labels, a brand versus non-brand split so Performance Max stops cannibalizing Shopping, fresh Meta creative every week, and blended ROAS reporting that reconciles Google, Meta, and Amazon. For the full walkthrough, read our eCommerce PPC guide.
How does our eCommerce PPC strategy work, channel by channel?
Performance Max with brand exclusions and a clear rule for when Standard Shopping runs alongside it. Meta with a steady creative cadence that keeps results up as CPMs rise and creative fatigues. Amazon Sponsored Products, Brands and Display optimized to total advertising cost of sale rather than ACoS alone, with cross-channel attribution back to Google.
Prefer to do it yourself? Start here.
The same frameworks we use on client accounts, free.
Browse all free toolsQuestions buyers ask before they sign.
What it feels like when your ads finally add up.
- One revenue number you trust, reconciled across Google, Meta and Amazon.
- Budget increases you make with confidence, because you know which campaigns make money.
- Q4 planned in September, with a day-by-day plan instead of guesswork.
- Fewer evenings spent decoding ad dashboards, and more time running the business.
