Turn Ad Spend Into Profit: The E-commerce PPC Playbook
The E-commerce PPC Playbook is a free 7-page PDF for Shopify and DTC brands running Google and Meta ads. It sets out a six-step framework from campaign structure to scaling, how to plan a budget, the mistakes that quietly drain spend, and a Merchant Center feed checklist.
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What's inside
- What e-commerce PPC is and where it fits
- The six-step framework: structure, targeting, ad copy, landing pages, tracking, scaling
- Budget planning by monthly spend tier
- Seven mistakes that quietly drain your budget
- Which platform does which job across the funnel
- A product feed audit checklist for Merchant Center
Who it's for
Founders and marketers at online stores spending on Google Shopping, Search or Meta who want a structure they can check their account against.
Three takeaways
Set up tracking before you spend
The framework puts purchase tracking ahead of launch, not after. Without clean revenue data, every later decision about bids and budget is a guess.
Fix the feed before the bids
Shopping performance starts in Merchant Center. The checklist covers identifiers, price and availability matching, and shipping and tax settings, which cause most product disapprovals.
Scale what already works, in steps
Budgets go up in measured increments on campaigns with proven returns, rather than in jumps that send Smart Bidding back into learning.
Learn how top Shopify and DTC brands structure Google & Meta campaigns to cut wasted spend, improve ROAS, and build a scalable paid growth engine.
Common questions
Related
Prefer to have it applied to your account? Get the 47-point written audit, or browse all playbooks.
