The 2026 PPC Benchmarks Report: What Good Performance Looks Like
The 2026 PPC Benchmarks Report is a free 5-page PDF for comparing your campaigns across ecommerce, SaaS and legal, with a section on what to fix first when you fall short. For the numbers from the accounts iClick manages, see our live PPC benchmarks page.
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What's inside
- How to use benchmarks without misreading them
- Ecommerce benchmarks for Google and Meta
- SaaS benchmarks for Google and LinkedIn
- Legal benchmarks by practice area
- How Quality Score affects cost
- Conversion rate by industry
- What to do if you are below benchmark
Who it's for
Marketers and founders who want a reference point before deciding whether a campaign is underperforming.
Three takeaways
Benchmarks are a diagnostic, not a target
Market, margin and landing pages move every number. Use benchmarks to find where to look first, not to grade the account.
Judge ROAS against your margin
A modest ROAS on a high-margin product can be more profitable than a high ROAS on a thin one. Work out your break-even ROAS before comparing.
Fix the cause, not the metric
Low click-through usually points to ads or targeting, low conversion rate to the landing page or offer. The report maps each shortfall to its most likely cause.
Are your campaigns actually performing well? Compare your CPC, ROAS, CTR, and CAC against 2026 industry benchmarks across e-commerce, SaaS, and legal verticals.
Common questions
Related
Prefer to have it applied to your account? Get the 47-point written audit, or browse all playbooks.
