More Demos, Lower CAC: A SaaS PPC Guide for 2026
More Demos, Lower CAC is a free 6-page PDF for SaaS founders and growth teams running paid search. It maps keywords to funnel stages, covers campaign structure and demo landing pages, explains how to track past the form fill into trials and revenue, and lists seven common SaaS PPC mistakes.
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What's inside
- Why PPC works differently for SaaS
- Mapping keywords and ads to funnel stages
- The six-part framework: keywords, structure, ad copy, landing pages, tracking, retargeting
- Budgeting SaaS PPC by monthly spend
- Seven SaaS PPC mistakes
- Advanced tactics: Google with LinkedIn, Smart Bidding with a human in the loop
Who it's for
B2B SaaS founders, heads of growth and demand-gen marketers who run Google Ads for trials or demos and want spend judged on pipeline, not form fills.
Three takeaways
Track beyond the form fill
A demo request is not revenue. The guide connects ad clicks to trials, qualified pipeline and paid accounts, so bidding learns from the leads that close.
Match keywords to funnel stage
Research searches, comparison searches and ready-to-buy searches need different ads and landing pages. Mixing them in one campaign hides which stage is paying back.
Test competitor terms in their own campaign
Alternative and comparison searches can work, but they need a dedicated campaign and landing page so their cost does not blur your core numbers.
A practical paid search playbook for SaaS founders and growth teams — covering keyword strategy, landing pages, funnel stages, and converting trials into paid users.
Common questions
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