Casequality,notjustleadvolume.
We optimize for cost-per-signed-case. Not CPL. Not impressions. The metric that pays your associates and partners.
The pain we hear most.
Budget up, signed cases flat
Sound familiar? It's a measurement problem disguised as a spend problem.
Intake leaks
200 leads → 12 signed cases. We fix the funnel, not just the ad.
LSA suspensions
Verification, review velocity, and ongoing health monitoring.
$200 CPCs
Probate, personal injury, estate, we target by case-value tier, not by keyword bid.
Cost per signed case, not cost per click.
Intake-tested keywords, ZIP-level bid mods, LSA monitoring, measured against signed cases, not lead-form fills.
The services that move the metric.
Google Search + LSA
Practice-area segmentation, intake-tested keywords, ZIP-level bid mods.
Meta + display retargeting
Time-decay retargeting, video-first creative, demographic gates.
Intake auditing
Call tracking + after-hours coverage + intake-script consulting.
Compliance-aware ads
ABA rules, state-bar disclaimers, truth-in-advertising checks.
