Shopping Feed Score
Enter a Shopify store URL and get a feed health score out of 100: the average of 10 Google Shopping feed checks across up to 50 of your live products.
Enter a Shopify store URL to score up to 50 products against 10 feed checks.
Want the full feed and Shopping account reviewed, not just the public fields? Get a free 47-point ad audit, delivered in five business days, no sales call.
Get my auditWhat the score checks
Every score comes from your live product data, sampled up to 50 products. Each check is pass or fail per product, so a category score is the share of products that pass, and the overall score is the average of all ten.
| Check | A product passes when |
|---|---|
| Title quality | The title is 30 to 150 characters |
| Description quality | The description has at least 200 characters of text |
| Image coverage | It has at least one image |
| Image resolution | Every image is at least 500 × 500 pixels |
| Image alt text | Every image has alt text |
| Brand / vendor | The vendor field is filled in |
| Product type | The product type is set |
| Custom labels (tags) | It has at least one tag |
| GTIN / barcode | At least one variant has a barcode |
| Valid pricing | Every variant has a price above $0 |
What it can't check
A public feed can't show whether your GTINs are valid in Merchant Center, whether listed inventory matches reality, which products are disapproved, or how your prices compare with competitors on the same SKUs. Those need a Merchant Center connection and a live account audit.
Barcode presence is the check most public feeds fail, often because some Shopify setups don't expose it on the public endpoint at all. Treat a low score there as a prompt to check Merchant Center, not a definitive verdict.
Turning the score into fixes
Start with the lowest-scoring checks the result lists first. For the full process, from titles to custom labels, see how to optimize a Google Shopping feed; for what each feed field is, our glossary entry on the product feed. Feed quality also shapes how Performance Max and Standard Shopping perform; see PMax vs Standard Shopping. If you would rather hand the fixes off, iClick's ecommerce PPC agency work starts with the feed on every new store.
Feed checker questions
What does the feed checker look at?
Up to 50 products from your store's public Shopify product feed, scored on 10 pass-or-fail checks: title and description length, images, image size and alt text, brand, product type, tags, barcodes and prices. The overall score is the average of the 10.
What can't it check?
Anything that needs Merchant Center or competitor data: whether your GTINs are valid, whether listed stock matches reality, disapprovals, and how your prices compare on the same products. Those need a connected account audit.
Why is my barcode score low when I have barcodes?
Some Shopify setups don't expose barcodes on the public product feed at all. Treat a low barcode score as a prompt to check the GTIN status in Merchant Center, not a final verdict.
Does it store my store data?
No. The checker reads the public product feed any live Shopify store exposes, scores it, and returns the result. Nothing is saved or shared.
Built by the iClick team · Reviewed by Pankaj, Google Ads Strategist · Updated
