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Eric & Team

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Written by Eric & Team.

7 posts

BlogSep 2026

Local Service Ads for Law Firms: The 2026 Management Guide

Google Local Service Ads charge per lead, not per click. Here is how law firms qualify, launch, and manage them profitably in 2026.

BlogJul 2026

PLG vs SLG Paid Acquisition: Which Playbook Does Your SaaS Need?

For a decade, SaaS marketers treated product-led growth (PLG) and sales-led growth (SLG) as two competing religions. Pick freemium and self-serve, or pick a sales team and a demo form, and once you picked, your paid medi…

BlogJul 2026

Performance Max for eCommerce: When It Works, When to Break It Apart

Five years after launch, the Performance Max debate has finally produced a usable answer, and it isn’t the one either side predicted. The “PMax replaces everything” camp was wrong: Optmyzr’s study of 24,702 Performance M…

BlogJul 2026

Meta Ads CPMs Are Up: Here’s How We’re Keeping ROAS Flat

Every advertiser conversation this year starts the same way: “why is Meta suddenly so expensive?” It’s not a perception problem. It’s real, it’s confirmed by Meta’s own numbers, and it isn’t reversing anytime soon. The q…

BlogJul 2026

The Case-Value Math Every Law Firm PPC Agency Should Know

There’s a specific conversation that happens between law firms and their marketing agencies, usually around month three. The agency presents a report showing cost per lead down 30%. The firm’s managing partner looks at t…

BlogJul 2026

The 2026 Google Shopping Feed Checklist: 47 Fields Most Shopify Stores Get Wrong

Most Shopify stores running Google Shopping have the same blind spot: the Google & YouTube channel app connected on day one, a feed that’s been “live” for a year or more, and nobody has opened the Diagnostics tab since…

BlogJul 2026

Attribution for B2B SaaS: Why Last-Click Is Lying to You

Even Google doesn’t think last-click is the best way to measure a conversion anymore, and Google’s own ad platform is one of the biggest beneficiaries of that model crediting itself. That’s worth sitting with for a secon…

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Eric & Team

Written by Eric & Team.

Local Service Ads for Law Firms: The 2026 Management Guide

PLG vs SLG Paid Acquisition: Which Playbook Does Your SaaS Need?

Performance Max for eCommerce: When It Works, When to Break It Apart

Meta Ads CPMs Are Up: Here’s How We’re Keeping ROAS Flat

The Case-Value Math Every Law Firm PPC Agency Should Know

The 2026 Google Shopping Feed Checklist: 47 Fields Most Shopify Stores Get Wrong

Attribution for B2B SaaS: Why Last-Click Is Lying to You

Unlock expert-led advertising strategy for your business.

Get in touch with us

Unlock expert-led
advertising strategy
for your business.

Get in touch with us...

Eric & Team

Written by Eric & Team.

Local Service Ads for Law Firms: The 2026 Management Guide

PLG vs SLG Paid Acquisition: Which Playbook Does Your SaaS Need?

Performance Max for eCommerce: When It Works, When to Break It Apart

Meta Ads CPMs Are Up: Here’s How We’re Keeping ROAS Flat

The Case-Value Math Every Law Firm PPC Agency Should Know

The 2026 Google Shopping Feed Checklist: 47 Fields Most Shopify Stores Get Wrong

Attribution for B2B SaaS: Why Last-Click Is Lying to You

Unlock expert-led advertising strategy for your business.

Get in touch with us

Unlock expert-ledadvertising strategyfor your business.

Get in touch with us...

Unlock expert-led
advertising strategy
for your business.