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Real-world PPC strategy from a team managing $61M+ in annual ad revenue. No fluff, no agency speak, just the frameworks, checklists, and case studies we actually use.

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Sep 2026
Blog

Meta Creative Fatigue: Detection Signals and Refresh Cadence

Fatigue shows up in hook rate and first-time impression ratio one to two weeks before CPA. Here are the five signals we track and the refresh cadence behind them.

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BlogSep 2026

Google Merchant Center Suspensions: Prevention and Recovery

Why Google suspends Merchant Center accounts, what actually triggers a Misrepresentation flag, and the recovery sequence that gets you reinstated on the first appeal.

BlogSep 2026

Merchant Center Catalog Health Score, Explained

Google doesn’t publish a single catalog health score. Here’s how to calculate one from Merchant Center diagnostics and fix what’s dragging it down.

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More from the team.

AI in AdvertisingSep 2026

Brand Readiness for AI-Assistant Shopping: A Seven-Step Audit

AI assistants pull product answers from structured feeds, not your homepage copy. Here is the seven-step audit we run to check whether a catalog is ready.

BlogSep 2026

Standard Shopping Campaigns Going Away? The Sunset Playbook for eCommerce Advertisers

Google has not announced a Standard Shopping sunset. The DSA to AI Max timeline shows what one looks like. Here is how to be ready before it lands.

BlogSep 2026

High-Value Mode and Customer Match: How to Set Up Performance Max for New Customer Acquisition

A step-by-step guide to Performance Max’s High-Value Mode and Customer Match, including eligibility rules and the ROAS number that can mislead you.

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