Skip to main content
iClick Advertising
Blog

Paid acquisition, written plainly.

Real-world PPC strategy from a team managing $61M+ in annual ad revenue. No fluff, no agency speak, just the frameworks, checklists, and case studies we actually use.

AllBlogeCommerce PPCMeasurement, Tracking & AttributionGoogle AdsPPC StrategyGoogle ShoppingPaid SocialAI in AdvertisingPerformance Max
Featured
Oct 2026
Blog

DTC Brand PPC: Scaling Past $50K/Month Without ROAS Collapse

A practitioner’s playbook for scaling DTC PPC past $50K a month, with real case numbers, Google’s own bidding rules, and a 90-day plan.

Read story
BlogOct 2026

Incrementality Testing for eCommerce: Geo Holdouts on a Budget

A practical guide to geo holdout tests for eCommerce stores: $5,000 Google lift studies, free GeoLift setups, and how to read iROAS.

BlogOct 2026

Shopify + Google Shopping Setup: Feed, Tracking, and CAPI End-to-End

How to set up Google Shopping on Shopify end to end: feed, conversion tracking, enhanced conversions, and Meta CAPI, with real benchmarks.

All posts

More from the team.

BlogOct 2026

Performance Max Profit Optimization: Feeding Margin Data Into PMax

PMax can’t see your margins. Four ways to feed it profit data, plus the breakeven ROAS math and a 30-day rollout plan.

BlogSep 2026

Break-Even ROAS: The Formula Every Store Owner Should Memorize

Your break-even ROAS is one divided by your gross margin. Most store owners calculate it with the wrong margin, then scale losses or pause winners.

BlogSep 2026

Product Feed GTIN Errors: The Silent Google Shopping Killer

Invalid GTINs hit 48.43% of merchants in DataFeedWatch’s 2023 report. Google demotes those products rather than disapproving them. Here is how to fix that.

BlogSep 2026

Meta Creative Fatigue: Detection Signals and Refresh Cadence

Fatigue shows up in hook rate and first-time impression ratio one to two weeks before CPA. Here are the five signals we track and the refresh cadence behind them.

BlogSep 2026

Google Merchant Center Suspensions: Prevention and Recovery

Why Google suspends Merchant Center accounts, what actually triggers a Misrepresentation flag, and the recovery sequence that gets you reinstated on the first appeal.

BlogSep 2026

Merchant Center Catalog Health Score, Explained

Google doesn’t publish a single catalog health score. Here’s how to calculate one from Merchant Center diagnostics and fix what’s dragging it down.

AI in AdvertisingSep 2026

Brand Readiness for AI-Assistant Shopping: A Seven-Step Audit

AI assistants pull product answers from structured feeds, not your homepage copy. Here is the seven-step audit we run to check whether a catalog is ready.

BlogSep 2026

Standard Shopping Campaigns Going Away? The Sunset Playbook for eCommerce Advertisers

Google has not announced a Standard Shopping sunset. The DSA to AI Max timeline shows what one looks like. Here is how to be ready before it lands.

BlogSep 2026

High-Value Mode and Customer Match: How to Set Up Performance Max for New Customer Acquisition

A step-by-step guide to Performance Max’s High-Value Mode and Customer Match, including eligibility rules and the ROAS number that can mislead you.

Newsletter

One PPC insight per week. No fluff.

Join 2,000+ founders and in-house marketers getting real paid-search insights from the iClick team every Tuesday.

Subscribe freeGet your complimentary audit

Unlock expert-led
advertising strategy
for your business.

Every agency is not the same. At iClick Advertising, we don't offer ‘free audits’, we provide actionable insights that improve real growth.

  • Ad Performance Analysis - Learn what is working, what is not, and where hidden opportunities exist.
  • Audience Targeting & Precision - Use advanced and data-driven insights to refine your ideal customer profiles.
  • Strategic Campaign Optimization - We'll guide you on structuring pay-per-click campaigns for better ROI and lower CPA.
  • Competitive Analysis - See how your ad strategy compares to industry leaders.
  • This isn't a common audit. It's a high-value strategy session for businesses committed to growth. Submit your details & let's get started.
🚀

Get in touch with us...

Protected · We'll respond within one business day.

Accredited
Advertising
Partner with:
CLUTCH
TOP
Google Premier PartnerMeta Business Partners
Eric Mascarenhas
Feel aligned? Let's talk details:
Book your slot
G
Google My Business
Reviewed on
5.0 Rating
Clutch
Reviewed on
4.95 Rating
Google Premier PartnerMeta Business PartnersBing Accredited PartnerShopify PartnerTikTok Marketing Partner