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Sep 2026
Blog

What Is Performance Max? The 2026 Explainer

One campaign, six Google surfaces, almost no manual control. Here is what Performance Max actually does in 2026, and how to tell if it is adding sales or relabeling them.

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BlogSep 2026

Divorce Lawyer Google Ads: Keyword and Negative Strategy

The legal average CPC hit $9.87 in 2026. Here is how to tier divorce keywords, block the free and DIY searches, and track cost per signed case.

BlogSep 2026

Google Merchant Center Suspensions: Prevention and Recovery

Why Google suspends Merchant Center accounts, what actually triggers a Misrepresentation flag, and the recovery sequence that gets you reinstated on the first appeal.

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More from the team.

BlogSep 2026

Standard Shopping Campaigns Going Away? The Sunset Playbook for eCommerce Advertisers

Google has not announced a Standard Shopping sunset. The DSA to AI Max timeline shows what one looks like. Here is how to be ready before it lands.

BlogSep 2026

High-Value Mode and Customer Match: How to Set Up Performance Max for New Customer Acquisition

A step-by-step guide to Performance Max’s High-Value Mode and Customer Match, including eligibility rules and the ROAS number that can mislead you.

AI in AdvertisingSep 2026

Google’s AI Ads Stack, Explained: AI Max, Performance Max, and Demand Gen

Three Google AI products, three different jobs. What AI Max, Performance Max, and Demand Gen each control, what the reported lifts really measure, and where each one leaks money.

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