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Real-world PPC strategy from a team managing $61M+ in annual ad revenue. No fluff, no agency speak, just the frameworks, checklists, and case studies we actually use.

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Featured
Oct 2026
Blog

Negative Keywords in 2026: Broad Match, AI Matching, and Query Sculpting

How to build a negative keywords strategy for broad match, AI Max, and PMax: four list layers, query sculpting, and data-based thresholds.

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BlogOct 2026

GA4 and Google Ads Discrepancies: Why the Numbers Never Match

Google Ads and GA4 count conversions differently by design. Here are the seven causes of the gap and how to size each one.

Agency Buying, Pricing & TrustOct 2026

The PPC Audit Red Flags List: 14 Signs Your Account Is Being Neglected

Most neglected PPC accounts don’t crash, they drift. Here are 14 red flags you can spot in your own Google Ads login in under an hour.

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More from the team.

AI in AdvertisingOct 2026

Google Ads Recommendations: Which to Accept, Which to Ignore

A practitioner’s sort of every major Google Ads recommendation type: what to accept, what to test first, and what to dismiss on sight.

AI in AdvertisingOct 2026

What Is Value-Based Bidding? Feeding Revenue Signals to Google

Google’s data shows a median 14% lift in conversion value from switching tCPA to tROAS. Here’s what to feed the bidder to earn it.

Agency Buying, Pricing & TrustOct 2026

Google Ads Not Profitable? An 11-Step Diagnostic Before You Quit

Before you pause Google Ads, run 11 checks that separate a broken account from a broken channel. Break-even math comes first.

BlogOct 2026

Performance Max Profit Optimization: Feeding Margin Data Into PMax

PMax can’t see your margins. Four ways to feed it profit data, plus the breakeven ROAS math and a 30-day rollout plan.

BlogSep 2026

Break-Even ROAS: The Formula Every Store Owner Should Memorize

Your break-even ROAS is one divided by your gross margin. Most store owners calculate it with the wrong margin, then scale losses or pause winners.

Agency Buying, Pricing & TrustSep 2026

How to Evaluate a Google Ads Agency Mid-Contract: The 30-Minute Review

Six checks, 30 minutes, Admin access. A practitioner’s method for auditing your Google Ads agency mid-contract, using change history, conversion setup, and real benchmarks.

BlogSep 2026

DUI Lawyer Marketing: Google Ads in a Restricted Category

DUI defense is not a restricted Google Ads category, but three adjacent policies constrain every campaign. A practitioner build, with real numbers.

BlogSep 2026

What Is Performance Max? The 2026 Explainer

One campaign, six Google surfaces, almost no manual control. Here is what Performance Max actually does in 2026, and how to tell if it is adding sales or relabeling them.

BlogSep 2026

Divorce Lawyer Google Ads: Keyword and Negative Strategy

The legal average CPC hit $9.87 in 2026. Here is how to tier divorce keywords, block the free and DIY searches, and track cost per signed case.

BlogSep 2026

Google Merchant Center Suspensions: Prevention and Recovery

Why Google suspends Merchant Center accounts, what actually triggers a Misrepresentation flag, and the recovery sequence that gets you reinstated on the first appeal.

BlogSep 2026

Standard Shopping Campaigns Going Away? The Sunset Playbook for eCommerce Advertisers

Google has not announced a Standard Shopping sunset. The DSA to AI Max timeline shows what one looks like. Here is how to be ready before it lands.

BlogSep 2026

High-Value Mode and Customer Match: How to Set Up Performance Max for New Customer Acquisition

A step-by-step guide to Performance Max’s High-Value Mode and Customer Match, including eligibility rules and the ROAS number that can mislead you.

AI in AdvertisingSep 2026

Google’s AI Ads Stack, Explained: AI Max, Performance Max, and Demand Gen

Three Google AI products, three different jobs. What AI Max, Performance Max, and Demand Gen each control, what the reported lifts really measure, and where each one leaks money.

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